10 Lead Magnet Ideas — People First Content

Lead magnets are the single most important part of lead generation . They’re tools that generate potential prospects by offering a piece of content in exchange for one’s contact information.

If you find that your lead generation strategy is not yielding results, the answer may lie within your content offer. It’s probably not enticing or interesting enough for people to want to fill out the form.

One of the first things you have to keep in mind is customers’ needs and pain points. Ask yourself if your content is something that people would find valuable. If the answer is no, then it’s time to strategize.

There are various types of content that you can offer. We narrowed down the ten most effective lead magnets that people will want.

10 Lead Magnet Ideas

Whether you want something simple or extensive, here are various types of content you can create to start attracting leads.


You can never go wrong with . Time and time again, they remain one of the most effective ways of attracting leads. They’re long-form content pieces that go in-depth about a specific topic. They can simply be a compilation related blogs and articles so that the reader can have all the information they need to learn about the subject.

For example, let’s say the topic is “Hamburgers 101.” You might include blogs such as “Best burgers in town,” “How to make a hamburger,” “Can burgers be healthy,” etc. Sorry, just thinking about food right now. But you get the gist. The goal of eBooks is to be a one-stop-shop for everything about the subject.


Templates solve two critical problems for people: time and creativity. People often don’t have the time to create something from scratch. That’s why they appreciate a nice, customizable template where they can go and fill in the blanks.

Plus, they can be made for anything — resumés, emails, social media posts — you name it. Their versatility and adaptability makes them one of the top lead magnets out there.


Webinars became extremely popular recently because it allows people to attend events virtually from anywhere in the world. They attract leads like crazy because they’re rich content and have a high perceived value. Whether they be discussion panels or presentations, you can use them to probe deeper into a specific topic than you could with a singular blog post.

One of the reasons why they’re effective lead magnets is because of the urgency. Because they’re set at a specific date and time, the fear of missing out will influence people to sign up. It might even help to let people receive the recording in the case they can’t attend


They’re similar to e-books in the way they expand on a specific topic. But white papers are more like reports — based in research and findings. They’re more analytical and data-heavy that answers common questions and claims within your niche.

These are ideal for B2B businesses who want to improve their credibility and authority in their industry. So if have data you think would be worth sharing, consider using whitepapers.


Admit it. We’ve all taken one of those quizzes that tells us which TV character we are. That’s what makes them one of the most entertaining ways to attract leads. It’s a fun way for people to interact with your brand. As a bonus, you learn more about your audience. In fact, quizzes can see a 40% conversation rate .

Creating one is a simple process. All you have to do is determine the questions, set up a lead capture form, and send the results to their email. To get the most out of your efforts, keep them short (around 5–7 questions) and write a unique title.


Who doesn’t love a good checklist to keep you on track? They’re one of the top lead magnets on this list because they’re easy to consume and create. Simply take one of your blogs and transform them into an organized checklist.

It’s a clever and actionable way to repurpose your blog content and help people better understand your ideas. Bonus points if you make them printable.

Gated Content

Gated content is material that can only be accessed by providing personal information such as name and email. So in essence, any of these other lead magnets can be gated. But the way they work is slightly different.

Let’s take a blog post for example. You can ungate the first half of the content — meaning that anyone can see it without having to do anything. But then you can gate the rest of the article so that if readers want to finish reading, they’ll have to enter their contact info. If your content is enticing enough, it can garner numerous leads.


Similar to templates, calendars are helpful for planning and organizing a specific activity. We see this commonly used for workout routines, food prep, and productivity. In the marketing world, they can be convenient for scheduling your content and business tasks.


Workbooks or worksheets are content that helps people learn a subject through exercises and activities. In a sense, you’re taking on the teacher role by providing them a resource to put their knowledge to the test.

So be mindful and intentional when choosing the exercises. Your goal is to help them understand the material better. This is another way of establishing your credibility as an industry expert.

Email Courses

Email courses are a series of emails that talk about a specific topic in great detail. One of the best things about them is that they’re easy to create. All you have to do is divide the entire course information into smaller chunks and let your email service provider automate the rest of your task.

This is a perfect for increasing your subscriber list and nurturing leads into customers.


No matter which one you decide to use, it’s important that you provide high quality content that they can’t get anywhere else. You’ll not only gain leads but also build more trust with your audience.

Want to make e-books, whitepapers, or gated content for your business? Let People First Content step right in and help you with your content needs. Our team of writers can help you craft the perfect lead magnet that will convert. Tap the link below to learn more.

Originally published at https://www.peoplefirstcontent.com on March 29, 2022.



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