3 Ways To Improve the Customer Experience — People First Content

What was an experience as a customer that has stuck with you?

Maybe an employee went above and beyond to help you out. Perhaps you had an exceptionally smooth buying experience. Or maybe you had a complaint that the business fixed immediately.

Positive experiences as a customer stick with us just as much as negative ones. As businesses, our goal should always be to curate an experience where the customer feels heard, and their needs are met.

When you’re in person, it’s easier to make sure your customers have a positive experience. But more and more, the majority of transactions are happening online. And unfortunately, eCommerce and digital marketing can quickly become impersonal and irritating for a customer.

So what do you do?

We’ve found three ways to improve a customer’s digital experience.

Social Media

Social media is a powerful tool for businesses to communicate with their customers. It can be used as a customer service channel, marketing tool, and sales channel.

In addition, it is an inexpensive and effective way to interact with customers and build loyalty.

Some ways that businesses can use social media to improve customer experience are:

• As a customer service channel by responding quickly to complaints and questions and providing the best possible customer experience
• As a sales channel by offering something valuable in return for following such as discounts or coupons
• By encouraging customers to share their positive experiences on social media
• By creating a community of like-minded people on social media

You can also use social media for marketing by posting relevant content on your company’s social media channels and engaging with followers to build brand awareness.

Content

One of the best ways to improve a customer’s experience with your brand is by providing entertaining, informative, relevant, and engaging content.

It’s no secret that there is an overabundance of advertising in our society. And that leads to customer burnout (there’s a reason the AdBlock extension is so popular).

One of the antidotes to this kind of burnout is marketing that gives back to the customer. Content helps to improve customer experience by providing information and entertainment. It can also help in the conversion process.

Two ways that content can improve customer experience are through:

• Providing information about your product to the customers
• Helping people decide on what they want to buy

Customers are more likely to return to a company if they find the content interesting, informative and trustworthy.

Content ties in with your social media strategy and incentivizes following your account.

Use different types of content across various channels. For example, you can use videos on YouTube, blog posts on your website, and photos on Instagram.

Diversifying will help you reach out to your target audience in various ways. As a result, you are more likely to get better results from your marketing efforts.

Artificial Intelligence

As a small business, we’re well aware of the restrictions that having a small team puts on your resources.

One way to improve your customer experience is by using AI-powered chatbots. Chatbots are computer programs that simulate human conversations via instant message or chat.

Chatbots can be used in various contexts such as customer service, education, and marketing. They’re also interactive, meaning they can engage in conversation with customers on any topic they want to talk about.

Chatbots can:

• answer questions
• solve problems
• provide information about products or services
• and more!

They can also collect feedback from customers and provide them with a personalized experience.

There are two main types of chatbots:

1. Chatbots that are controlled by humans, also known as dialog bots or interactive bots
2. Chatbots that interact with humans without any human input, also known as autonomous bots

So they can either help your customer service employees or take the more mundane tasks off of their shoulders so they can focus on the more complicated problems.

Chatbots can walk customers through your inventory, answer questions, and do anything else you program them to do.

Conclusion

In an ideal world, we could usher each customer personally through the process of buying, catering to their every need, and tending to their every want. But as I’m sure you’re well aware, this isn’t the reality for most businesses.

Luckily, social media, content, and AI are here to help you create a buying experience your customers will rave about.

If you want to use content to connect with your audience and have them seek you out, PFC can help! Our team creates content tailored to your business’s unique needs. So don’t wait and check out our instant blog package options today!

Originally published at https://www.peoplefirstcontent.com on March 27, 2022.