7 Tips To Improve User Experience — People First Content
It’s great that you have a pretty website, but is it user-friendly?
User experience (UX) is simply how a user interacts with your business — whether that be through your product, service, or system. In this case, we’re focusing on your website.
UX is important because they significantly affect people’s impression of your brand. When people want to learn more about your business, the first place they visit is your website. If your site is easy to navigate and able to quickly find what they need, they’ll think highly of your brand.
That’s why it pays to invest time into cultivating a positive user experience on your website.
Basic Ways To Improve Website User Experience
Do you think your website UX could use some improvement? We have seven fundamental ways to give your audience a seamless experience.
White space, also known as negative space, is any empty area between design elements such as text, icons, images, buttons, etc. They’re subtle elements that play a larger role in user experience.
The reason why white space matters is because they give the content room to breathe. When paragraphs and images are too close together, it can create a sense of feeling claustrophobic and cramped. But when you give them ample space, they feel more free and relaxed.
There are reading and comprehension benefits as well. For example, negative space can be a way of grouping related text together. That way, users will know what information they’re getting in that section.
Lastly, white space is a means of drawing attention to something. When text and headings get their space, it helps them stand out. People will see that the next section is diving into something different from the one before.
So don’t underestimate the power of white space. Use it so people will get the most out of your blog post.
Like every other type of content, blog posts are becoming more visual. Adding images, videos, and infographics helps readers understand your topic better.
Visuals act more like complementary elements that help synthesize your ideas in a more creative and concise way. Infographics are one of our favorites because they help visualize and organize our thoughts clearly.
While stock images are sufficient, it’s better that you use original, on-brand visuals to increase trust and credibility with your business.
Fast page speed
Page speed plays a huge factor in your SEO. If your page doesn’t fully load within the first 3 seconds, users will likely leave your website, resulting in higher bounce rates.
In a time when you have to grab people’s interest and attention quickly, it’s crucial to have a fast-loading website so that the user has a smooth, seamless surfing experience.
To increase your page speed, you can do things such as:
- Compress or use smaller sized images
- Change your hosting
- Remove any unneeded plugins
Remove any 404s
Nothing annoys users more than accessing a site that no longer exists. People clicked on your link expecting to find what they needed. But when nothing shows up, it leaves a negative impression on your brand and is less likely to revisit your website.
It’s essential to do a full web audit through all of your pages to ensure each link works correctly. Remove or fix any broken links and error pages for a better user experience. If you need help finding 404s, use Google Search Console to locate issues and measure your site’s performance.
Smooth reading experience
When you have blog post content, it’s vital to think about the reading experience. People consume your content in different ways. Most users simply scan the page for answers, while some will read it thoroughly.
Either way, you want visitors to have the best reading experience possible. Ways you can achieve this are by:
- Writing short paragraphs
- Utilizing a table of contents
- Adding a “jump to section” button
- Include a progress bar that tracks how much of the content you’ve read
- Use eye-catching headlines
Each method is sure to give readers a fast and smooth experience.
Differentiate hyperlinks and important text
Whether internal or external, hyperlinks are helpful for both your SEO and user experience. It sends them to a related page or resource if they want to learn more about your topic.
But make it evident to the reader when something is a hyperlink. They’re often represented in blue, underlined text, so they’re easily identifiable from the rest of the content. Length is also an important factor in visibility. The longer the hyperlink, the easier they are to spot.
If there are important words or sentences you want to highlight, make them stand out. You can bold or italicize text to indicate its significance. For quotes, apply block quotes, which indents sentences to signify direct quotations.
Call-to-actions are the cherry on top of every webpage. It’s essential to have one, so users know what to do next. But if you have a CTA and no one sees it, then the results will be the same as if you didn’t have one in the first place.
That’s why you need to create a button for your CTA so that it stands out from the text. Design your button with vivid, contrasting colors so that they quickly grab users’ attention. Don’t forget about the wording. Use attractive power words that will get people to click.
Time To Get Creative
Now here comes the fun part. Apply each UX tip to your website and add your own spin to it. Mess with the colors, fonts, and design to your liking. Get creative but remember to keep it simple. Find that perfect balance, and you’ll have an efficiently streamlined website that users will love you for.
Is your website already optimized for user experience but just needs content? We got your back! People First Content’s writers can create blog posts that people will love to read. Contact us to learn more!