Months after their helpful content update, Google is making a huge addition to their search guidelines. The major search engine uses a principle known as E-A-T, which stands for expertise, authoritativeness, and trustworthiness. It is one of the primary barometers that Google uses to evaluate and rank SEO content and…

We’ve gone through the new words added to the dictionary for 2022 and 2023, but which words have defined 2022? The ones that really sum it all up? As much as choosing a single word to encapsulate 356 days full of news, ideas, and people may seem impossible, that hasn’t…

If you want to rank in search engines, build credibility, and grow your brand awareness, then you need a business blog. This article will break down the five critical things you need to do to write a business blog that helps you grow your business by building trust with readers…

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A new year is approaching, which can only mean one thing for writing nerds — it’s time to see what additions have been made to the Merriam-Webster Dictionary. You might remember that 455 words were added to the dictionary in 2022. Going into 2023, only 370 new words are earning…

Instagram has been getting quite a bit of backlash due to the many changes happening within the app. When the head of Instagram, Adam Mosseri, stated that the app was becoming more video-centric, users were displeased — and understandably so. The app initially began solely as a photo-sharing app in…

One of the things I love most about what I do is having the opportunity to peek inside the inner workings of small businesses around the world. Whether they’re a tech company, finance business, or solopreneurship, one of the things pretty much every company does at one point or another…

Remember those reading tests from high school? The ones where they would tell you you read at a random grade level (and didn’t explain what that meant). Bet you thought that would never come up again. Well, bad news. If you’re writing anything online, keep reading level in mind. Specifically…

I love working with tech companies for many reasons. To start with, their founders are insanely bright. In my book, I’m impressed by anyone who can figure out how to create or utilize new technologies in innovative ways to solve problems. And I love working with intelligent people. I’m particularly…