If you’re like many small businesses, your content needs don’t justify a full-time team. But content creation is just one more thing to add to an already packed schedule as a business owner or one-person marketing team. So, how do you outsource your content writing? Using the gig economy for…

Content maps are the marketing equivalent of a playbook. Your team has goals to accomplish. The playbook contains all the plays and strategies to achieve them. Without a playbook, you’re doing things that may not contribute real progress towards your goals. Your content and marketing will be all over the…

When Meta (or, I guess, Instagram) launched Threads in July, I quickly packed my things and visited the platform to see what all the hype was about. As you know, the place we used to call Twitter has been undergoing unnecessary changes and renovations. Blue check marks used to be…

As the owner of a small business, you have a lot of responsibilities on your plate. You need to focus on running your business, but you also need to think about content marketing, lead generation, establishing your online presence, and so on. That is a lot to handle for a…

Choosing a social media management software can be hard, especially when there are so many tools to choose from. Every software has its own set of features and specialties that make a social media manager’s job easier: Scheduling posts weeks or months in advance Receiving detailed analytics reports Having the…

You crafted a fantastic blog post you put your heart and soul into. It’s live and published on your website. So the work is done, right? Oh no, my friend. Content creation is half the battle. The other half — content promotion. Listen, your content is probably as amazing as…

The world of content writing services is much bigger than you may think. Content writing is the process of writing and creating content for digital marketing. Often, people think that it is the same as copywriting. While they are similar, there is one clear distinction. With copywriting, the goal is…

Email is one of the most enduring forms of digital marketing. It’s been around since the internet has been a thing. The first-ever email campaign, in fact, was sent out in 1978 to 400 subscribers and netted $13 million in sales. Despite not making it onto many “hot trends” lists…

You want to learn SEO but don’t know where to start? Great news-you’ve come to the right place. Search engine optimization is a term you have seen or heard many times in content marketing. While marketing websites and influencers emphasize how important it is, you’re still relatively new to the…