LinkedIn Testing Native Post Scheduler — People First Content
An in-app post-scheduling feature may be coming to LinkedIn.
LinkedIn continues to grow bigger and bigger every year. Data shows that the professional networking app is projected to reach 66.8 million monthly active users in 2022 . Over the years, they’ve added more tools and features to increase user activity for individuals, creators, and businesses. Pages can quickly share users’ posts on their feeds, generate leads with a new lead gen button, and publish carousel images.
New Feature on the Horizon
In an article from Social Media Today , one feature that may become a possibility is a native post-scheduling tool. It will allow users to plan posts ahead of time and post automatically on their behalf.
While the specifics of the scheduler are still unknown, it may show up as an option in the post workflow. In other words, it means that users will craft a post just as usual, and instead of hitting “publish,” there will be a choice to schedule for later.
What this feature would fix
LinkedIn post scheduling can already be done through third-party applications. But there are limits on those apps to what you can do.
For example, some services cannot let you tag people in your posts, which is inconvenient when you want to give a shout-out to a specific person. Another disadvantage is that third-party apps won’t let you publish documents or polls.
With a potential in-app scheduling tool, users can prepare any type of LinkedIn post in advance.
What this means for marketers
Ideally, content marketers prefer to manage all our accounts in one place, which is why many social media managers turn to third-party applications like Buffer and Hootsuite. But they also want to utilize all the different types of posts that LinkedIn has on its app.
Sadly, those outside services aren’t capable of doing so due to their API’s limitations.
With a native post scheduler, we’re not limited to only text, images, and videos. It opens the door for marketers to schedule documents — which is the only way to share carousel-style content. It may even open the door to allow us to publish articles ahead of time, which saves creators the trouble of doing it manually. In essence, the tool can increase productivity for your social media strategy .
If or when we’ll see this feature remains to be seen. When Social Media Today asked about the scheduler, they confirmed that they are indeed working on it. However, in terms of a timetable, they offered no concrete date other than to stay tuned for future updates.
What are your thoughts on a potential in-app post scheduler coming to LinkedIn?