The Content Creation Process

What It Takes to Write Good Content

Let’s start by defining what we mean by content. When we talk about content, we’re talking about any type of words (articles, blog posts, landing pages, emails, social media posts, etc.) that are used to engage a reader.

1. Research

Research is a HUGE component of content writing. The two go hand-in-hand. As content writers, we aren’t just handed a topic and told to run with it. We need to take the time to research the subject matter so that we understand who the audience is and what the purpose of the content is.

2. Strategy

You know that you need to churn out new content, but how long should it be, what should it be about, and where should you be posting it? The answers to these questions and more all make up your content strategy. We can write amazing content on any given topic, but it’s meaningless if it doesn’t get in front of the right audience at the right time. (If you don’t have a strategy, don’t worry. We can help you develop one.)

3. Understanding the Google quality rater guidelines

Not everyone has taken the time to get familiar with Google’s quality rater guidelines. That’s OK if you aren’t the one responsible for creating your company’s content. Working with content creators who understand what Google’s quality raters look for when they’re evaluating a website or piece of content will ensure that your content is created according to best practices. This is especially important for Your Money Your Life (YMYL) pages (those that can directly impact someone’s life either financially or through a lifestyle change).

4. Understanding and using SEO best practices

It’s not enough to just know what keywords you want to include. Knowing how to find them, where to put them, and how many times to include them are also important. Also, SEO is about more than keywords. When you’re concerned with ranking, you need to write content that’s accessible for algorithms while still being useful for people. That means being deliberate when using transitions and writing for an appropriate grade level, depending on your audience.

5. Proofing, editing, and updating

Proofreading is so important when it comes to content. A good editor will look for grammar and style issues. They’ll also make sure the organization of your content makes sense. Finally, your editor will make sure that your content appropriately links to other pieces of content on your website.

Let’s Create Some Content!

Are you feeling pumped about getting your content from where it is now to where you want it to be? So are we! We want to help you create and implement your content strategy so that your content gets in front of your audience.



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